DIELINE Awards Concept
THE NEXT GENERATION
OF PACKAGING DESIGN.
RECOGNIZED.
A dedicated competition for student and conceptual packaging design — with significantly reduced entry fees, a separate jury of experts, and full winner recognition equal to the main competition.
Enter Now →WHO IT'S
FOR.
Students currently enrolled in any design program.
Unpublished professional concept work.
Speculative projects that push the boundaries of what packaging can be.
If it hasn't launched commercially, it belongs here.
WHY IT
MATTERS.
The Concept track is judged by a dedicated jury of global packaging design experts — the same calibre that judges the main competition, focused entirely on conceptual and student work.
Winners receive full DIELINE recognition — trophy eligibility, feature on DIELINE.com, a custom digital winner seal, and Instagram coverage — equal to every main competition winner.
2026 → 2027
THE FUTURE IS
ALREADY HERE.
Concept and student winners share the same DIELINE stage as the global brands and agencies competing alongside them. Same trophy. Same recognition. Same future career conversations.
Enter Now →Why Enter
FOUR REASONS
YOUR WORK BELONGS HERE.
Dedicated Jury
A separate jury focused on conceptual and student work — judging by the same five-criteria standard as the main competition.
Full Recognition
Feature on DIELINE.com. Custom digital winner seal. Instagram coverage. Trophy eligibility. Equal to every main competition winner.
Affordable Entry
Significantly reduced fees — built so cost is never the reason your strongest work doesn't get seen.
Career Currency
A DIELINE Award on your portfolio carries weight with the studios, agencies, and brands you actually want to work with.
New for 2027
SIX THEMATIC
SUBCATEGORIES.
The 2027 Concept track is restructured into six thematic groups, each awarding 1st Place, 2nd Place, 3rd Place, and Merit — more recognition depth than ever before.
Concept Food
Conceptual food packaging across snacks, ingredients, ready meals, and beyond.
Concept Beverage
Conceptual beverage packaging — alcoholic and non-alcoholic, functional and refreshment.
Concept Health, Beauty & Wellness
Conceptual work across skincare, cosmetics, personal care, wellness, and supplements.
Concept Home, Shopping & Other
Household, e-commerce, electronics, office, entertainment, and beyond.
Concept Brand Systems & Connected Packaging
Conceptual brand identity systems and connected/digital packaging experiences.
Concept Sustainability, Circularity & Luxury
Conceptual sustainability, circular systems, refill/reuse, and luxury packaging.
Top Honors
CONCEPT BEST OF SHOW
AND BEYOND.
Significantly reduced entry fees. The same project may not be entered in both Concept and the main competition unless commercially produced.
EARLY BIRD RATE ·
THROUGH JUNE 30.
Concept & Student entries are $95 per submission during the Early Bird window — by design, the most accessible entry point in the competition. Rates step up at each subsequent deadline.
SUBMIT THE
WORK YOU'RE
PROUDEST OF.
If you've built a concept that pushes packaging forward — or you're a student whose portfolio deserves the world's attention — there's a category for you.
★ Early Bird rate · ends June 30 · then prices rise.