DIELINE Awards Concept

THE NEXT GENERATION
OF PACKAGING DESIGN.
RECOGNIZED.

A dedicated competition for student and conceptual packaging design — with significantly reduced entry fees, a separate jury of experts, and full winner recognition equal to the main competition.

Enter the Concept Awards →

WHO IT'S
FOR.

Students currently enrolled in any design program.

Unpublished professional concept work.

Speculative projects that push the boundaries of what packaging can be.

If it hasn't launched commercially, it belongs here.

WHY IT
MATTERS.

The Concept track is judged by a dedicated jury of global packaging design experts — the same calibre that judges the main competition, focused entirely on conceptual and student work.

Winners receive full DIELINE recognition — trophy eligibility, feature on DIELINE.com, a custom digital winner seal, and Instagram coverage — equal to every main competition winner.

2026 → 2027

THE FUTURE IS
ALREADY HERE.

Concept and student winners share the same DIELINE stage as the global brands and agencies competing alongside them. Same trophy. Same recognition. Same future career conversations.

Submit a Concept Entry →
DIELINE Awards 2026 The Next Cohort

Why Enter

FOUR REASONS
YOUR WORK BELONGS HERE.

01

Dedicated Jury

A separate jury focused on conceptual and student work — judging by the same five-criteria standard as the main competition.

02

Full Recognition

Feature on DIELINE.com. Custom digital winner seal. Instagram coverage. Trophy eligibility. Equal to every main competition winner.

03

Affordable Entry

Significantly reduced fees — built so cost is never the reason your strongest work doesn't get seen.

04

Career Currency

A DIELINE Award on your portfolio carries weight with the studios, agencies, and brands you actually want to work with.

New for 2027

SIX THEMATIC
SUBCATEGORIES.

The 2027 Concept track is restructured into six thematic groups, each awarding 1st Place, 2nd Place, 3rd Place, and Merit — more recognition depth than ever before.

Subcategory 20a

Concept Food

Conceptual food packaging across snacks, ingredients, ready meals, and beyond.

Subcategory 20b

Concept Beverage

Conceptual beverage packaging — alcoholic and non-alcoholic, functional and refreshment.

Subcategory 20c

Concept Health, Beauty & Wellness

Conceptual work across skincare, cosmetics, personal care, wellness, and supplements.

Subcategory 20d

Concept Home, Shopping & Other

Household, e-commerce, electronics, office, entertainment, and beyond.

Subcategory 20e

Concept Brand Systems & Connected Packaging

Conceptual brand identity systems and connected/digital packaging experiences.

Subcategory 20f

Concept Sustainability, Circularity & Luxury

Conceptual sustainability, circular systems, refill/reuse, and luxury packaging.

Top Honors

CONCEPT BEST OF SHOW
AND BEYOND.

Concept Best of Show Best of Concept 1st Place Best of Concept 2nd Place Best of Concept 3rd Place Concept Editor's Choice

Significantly reduced entry fees. The same project may not be entered in both Concept and the main competition unless commercially produced.

$85

CELEBRATION FLASH
RATE · THROUGH MAY 31.

Concept & Student entries are $85 per submission during the Celebration Flash window — by design, the most accessible entry point in the competition. Rates step up at each subsequent deadline.

See All Concept Rates →

SUBMIT THE
WORK YOU'RE
PROUDEST OF.

If you've built a concept that pushes packaging forward — or you're a student whose portfolio deserves the world's attention — there's a category for you.