Categories · 19 Total
EVERY CORNER
OF CONSUMER
PACKAGING.
The DIELINE Awards 2027 celebrates excellence across every corner of consumer packaging and CPG design. For 2027 the competition is more comprehensive than ever — five new categories and significantly expanded subcategory depth. Entries may be submitted into multiple categories.
Enter Now →5 new categories: Brand Worlds & Experiential · Functional Innovation & Accessibility · Retail, POS & Merchandising · Connected Packaging & Digital · Circular, Refill & Reuse. Expanded: Health, Beauty & Personal Care 4→7 subcategories · Food 7→9 · Beverage 10→11 · Home 5→7. Renamed: Brand Identity Systems (was Visual Brand Identity) · Emerging Brands (was Startup Brands).
Best of Category
EVERY GROUP.
ONE GLOBAL STAGE.
Winners are showcased at the DIELINE winner exhibition and featured on DIELINE — the world's most visited packaging design platform.
See the Prizes →For packaging that eliminates plastic through innovative materials or systems. Recognition for the entries that push hardest on material substitution, mono-material design, and plastic-free system thinking.
Learn More →Categories 7–19 · Specialty Tracks
SPECIAL CATEGORIES.
FULL RECOGNITION.
Scalable multi-SKU packaging systems. 4 subcategories: Food · Beverage · Health/Beauty/Wellness · Home/Shopping/Other.
For packaging that creates an immersive brand experience — collector sets, theatrical gifting, atmospheric launch packs.
For packaging that leads on usability and inclusive design — easy-open, ergonomic, accessible, adaptive.
For packaging created by internal brand or company design teams, across any eligible market.
For short runs, special releases, seasonal drops, and limited-time packaging.
For new market entrants, indie brands, challenger brands, and early-stage portfolio launches. CPG founders: this category was made for you.
For retailer-owned brands, private label, store brands, and exclusive retailer lines.
For packaging defined by premium materials, craft, and elevated experience.
For shelf-ready packaging, POS displays, merchandising systems, and retail theater.
For QR, NFC, AR, app-linked, and serialized connected packaging experiences.
For packaging that creates positive social or environmental impact. Discounted entry rate.
For co-branded launches, artist partnerships, and institutional collaborations.
The only packaging award based on actual retail sales data. Free to enter.
Special Awards
RECOGNITION BEYOND CATEGORY.
Category 20CONCEPT & STUDENT.
Dedicated competition for conceptual and student packaging design. Significantly reduced entry fees. Six thematic subcategories with full 1st, 2nd, 3rd Place and Merit at each level.
- 20aConcept Food
- 20bConcept Beverage
- 20cConcept Health, Beauty & Wellness
- 20dConcept Home, Shopping & Other
- 20eConcept Brand Systems & Connected Packaging
- 20fConcept Sustainability, Circularity & Luxury
SUBMIT YOUR
BEST WORK.
Entries may be submitted into multiple categories. Entering 10 or more? Our Concierge team handles volume packages — email andrew@thedieline.com. Now open. Flash rate ends June 30.
★ Early Bird rate · ends June 30 · then prices rise.