Categories · 19 Total
The DIELINE Awards 2027 celebrates excellence across every corner of consumer packaging and CPG design. For 2027 the competition is more comprehensive than ever — five new categories and significantly expanded subcategory depth. Entries may be submitted into multiple categories.
Enter Now — Now Open · Flash Rate Ends May 31 →5 new categories: Brand Worlds & Experiential · Functional Innovation & Accessibility · Retail, POS & Merchandising · Connected Packaging & Digital · Circular, Refill & Reuse. Expanded: Health, Beauty & Personal Care 4→7 subcategories · Food 7→9 · Beverage 10→11 · Home 5→7. Renamed: Brand Identity Systems (was Visual Brand Identity) · Emerging Brands (was Startup Brands).
Best of Category
Winners are showcased at the DIELINE winner exhibition and featured on DIELINE — the world's most visited packaging design platform.
See the Prizes →For packaging that eliminates plastic through innovative materials or systems. Recognition for the entries that push hardest on material substitution, mono-material design, and plastic-free system thinking.
Learn More →Categories 7–19 · Specialty Tracks
Scalable multi-SKU packaging systems. 4 subcategories: Food · Beverage · Health/Beauty/Wellness · Home/Shopping/Other.
For packaging that creates an immersive brand experience — collector sets, theatrical gifting, atmospheric launch packs.
For packaging that leads on usability and inclusive design — easy-open, ergonomic, accessible, adaptive.
For packaging created by internal brand or company design teams, across any eligible market.
For short runs, special releases, seasonal drops, and limited-time packaging.
For new market entrants, indie brands, challenger brands, and early-stage portfolio launches. CPG founders: this category was made for you.
For retailer-owned brands, private label, store brands, and exclusive retailer lines.
For packaging defined by premium materials, craft, and elevated experience.
For shelf-ready packaging, POS displays, merchandising systems, and retail theater.
For QR, NFC, AR, app-linked, and serialized connected packaging experiences.
For packaging that creates positive social or environmental impact. Discounted entry rate.
For co-branded launches, artist partnerships, and institutional collaborations.
The only packaging award based on actual retail sales data. Free to enter.
Special Awards
Dedicated competition for conceptual and student packaging design. Significantly reduced entry fees. Six thematic subcategories with full 1st, 2nd, 3rd Place and Merit at each level.
Entries may be submitted into multiple categories. Volume discount: 20% off from entry 4 onwards in a single transaction. Now open. Flash rate ends May 31.