Frequently Asked
Eligibility, pricing, judging, the new categories, and what winning means. If your question isn't here, our Concierge team is one click away.
Enter Now →Yes. You do not need a design agency to enter. If your brand has packaging you are proud of — whether you worked with an agency, an independent designer, or built it in-house — you are eligible and welcome.
Enter under your brand name. Some of our most celebrated winners have been the brands themselves.
Any consumer packaging project — commercially available or concept work — created, produced, or launched between January 1, 2026 and February 27, 2028. All submissions must be made online.
Yes. Students enrolled in any design program may enter the Concept & Student track at significantly reduced entry fees.
The Concept jury is separate, and Concept winners receive full recognition equal to main competition winners.
Yes. The same project may be entered into multiple categories with a separate fee per category. This maximizes your recognition opportunities and is common practice for work with strong cross-category relevance.
Category 12 is for new market entrants, indie brands, challenger brands, and early-stage portfolio launches. If you have built a consumer brand and your packaging is exceptional, enter here. It is also eligible for entry in the relevant product category above.
Brand Worlds & Experiential Packaging (Category 08) · Functional Innovation & Accessibility (Category 09) · Retail, POS & Merchandising Systems (Category 15) · Connected Packaging & Digital Experience (Category 16) · Circular, Refill & Reuse Systems (5d within Sustainable Design).
The group expanded from 4 to 7 subcategories. Skincare, Hair/Bath/Body, and Personal Hygiene/Oral Care each now have dedicated categories. Wellness/Supplements and OTC/Pharma are recognized separately.
The only packaging award in the world based on actual retail sales data. Free to enter. Recognizes the packaging redesign that demonstrably drove the greatest measurable impact on brand growth.
Still have a question?
Our Concierge team has helped agencies, brands, and independent designers shape thousands of entries. If something isn't clear, send a note — we'll come back the same day.
Talk to Concierge →Three tiers built around the real shape of the industry:
When you submit three or more entries in a single transaction, you receive 20% off each additional entry beyond your first three. Applied automatically at checkout.
Every entry is reviewed by a global jury of packaging design experts, brand leaders, and creative directors. No judge may vote on their own work. Judging is by category.
Entries are scored on Creativity · Marketability · Innovation · Execution · On-Pack Branding.
A completed online entry form with:
· Project name
· Company or agency name
· Formatted images (JPG or PNG, RGB, max 15MB per image — first image should be your best representation)
· Short project description
· Website address if available
· Contact details
No samples are required at time of entry.
If selected as a winner, you will be asked to submit samples for the DIELINE winner showcase.
Winners are announced in Spring 2028 — online on DIELINE and at the awards event.
Didn't find it?
Our Concierge team — actual packaging-design people, not chatbots — will answer in the same business day. Whether you're not sure which category fits, or you want help shaping the submission, just ask.