Design for Good
PACKAGING
THAT MAKES
THE WORLD BETTER.
The DIELINE Design for Good Award celebrates packaging and design that exists to create positive social or environmental impact — not just to sell a product. Discounted entry rate.
The Mission
DESIGN
WITH PURPOSE.
Open to any packaging project or brand campaign supporting nonprofits, charitable causes, inclusion, positive behavior change, or broader social and environmental good.
Recognition the brand world doesn't usually offer — for work that exists to change something instead of selling something.
What Qualifies
FOUR WAYS
WORK COUNTS.
The Design for Good track has no single product type. It has a single test: does the design exist to do measurable good?
Nonprofit & Charitable Cause Packaging
Packaging designed in support of a nonprofit organization or charitable cause — fundraising packaging, awareness packaging, or product packaging where proceeds go to a cause.
Mission-Led Brand Campaigns
Brand campaigns with a clear social or environmental mission — climate, equity, health access, or community building.
Cause-Led Packaging
Cause-led packaging that puts impact before commercial outcome — including limited editions, benefit lines, and partnership SKUs.
Inclusion & Accessibility
Work that uses design to lift up communities, create inclusion, or drive positive change — through language, accessibility, or representation.
Design as Force
THE WORK
WORTH AMPLIFYING.
Design for Good winners are featured on DIELINE — the world's most visited packaging design platform — putting their cause in front of designers, brands, and decision-makers in 90+ countries.
See Winners Gallery →Who Should Enter
FOUR
ENTRY POINTS.
Design Agencies & Studios
Who created a project with a charitable or social-impact mission — pro-bono or commissioned.
Nonprofit Organizations
With exceptional packaging built around fundraising, awareness, or campaign work.
Mission-Driven Brands
Whose packaging is built around a meaningful cause — climate, equity, health, or community.
In-House Teams
Who led a social impact design initiative inside a larger organization.
The Award
FULL DIELINE
RECOGNITION.
1st, 2nd, and 3rd Place plus Merit.
Winners receive the full DIELINE recognition package — feature on DIELINE.com, exhibit at the DIELINE Winner Showcase, digital winner seal, and global press coverage.
Discounted entry rate so cost is never the reason a meaningful project doesn't get seen.
DESIGN THAT CHANGES
WHAT'S POSSIBLE.
If you've built packaging or a campaign around a cause that deserves to be seen — submit. The work matters more than the budget did.
★ Early Bird rate · ends June 30 · then prices rise.