Beauty & Wellness Packaging Awards 2027
The most respected beauty packaging competition in the world. For skincare, hair, color, body, fragrance, supplements, and wellness brands competing for the global packaging design credential that matters.
Built for Beauty Brands
In beauty, packaging isn't around the product — it is the product. Color, texture, weight, opening, closing, refilling. Every detail telegraphs brand, price, and intent before the consumer ever tries what's inside.
The DIELINE Awards Beauty, Personal Care & Wellness category was expanded for 2027 — from four subcategories to seven — to reflect how the beauty industry is actually segmented today.
What We Recognize
Face, body, suncare, serums, masks, treatments, dermatological, and clinical skincare brands.
Shampoo, conditioner, treatment, color, styling, and scalp care.
Foundation, complexion, lip, eye, brow, nail, and cosmetic brand systems.
Body wash, lotion, scrub, deodorant, hand care, and bath products.
Eau de parfum, eau de toilette, cologne, body mist, and home fragrance crossover.
Supplements, vitamins, hormone support, sleep, sexual wellness, mental wellness, and adaptogenic brands.
Men's-specific skincare, hair, body, shave, and grooming brand systems.
DIELINE Awards 2027
A global jury of packaging design experts, brand leaders, creative directors, and CPG innovators. Every entry reviewed by specialists in the relevant category.
Meet the Jury →Why Enter
Beauty packaging is judged by beauty industry specialists — designers, creative directors, and brand leaders who work specifically in beauty and wellness.
Beauty is the most-funded CPG category in the world. A DIELINE Award is recognized by beauty investors, retail buyers, and category-specific trade media.
Beauty winners are eligible for featured editorial on DIELINE.com. Past winners have attracted coverage across beauty trade media and mainstream design press.
Top honor for the highest-achieving beauty, personal care, and wellness entry.
FAQ
Yes. Skincare and Color Cosmetics each have their own dedicated subcategories under Beauty, Personal Care & Wellness.
Yes — Wellness, Supplements & Sexual Health is a dedicated subcategory.
Yes — Fragrance has its own dedicated subcategory.
Yes — Men's Grooming is a new dedicated subcategory for 2027.
Now open through February 2028. Celebration Flash rates available through May 31 across Professional, Independent Studio, and Concept & Student tiers.