Designalytics Award
Beautiful packaging is only half the story. The Designalytics Design Effectiveness Award recognizes the packaging redesign that demonstrably drove the greatest measurable impact on brand growth — validated by real-world retail scanner data and consumer research.
The Difference
Most packaging awards score subjective design judgment. The Designalytics Award scores commercial outcome.
This is the only packaging award in the world where the criterion isn't how the work looks — it's how the work performs. Real shelf, real consumers, real numbers.
And it costs nothing to enter.
Best of 2026
The 2026 Designalytics winner demonstrated the largest measurable lift in brand growth among entries — validated by scanner data and consumer research over a six-month window.
See Past Winners →How Winners Are Selected
An analysis of sales performance via retail scanner data for the six months prior to and following the redesign. Evaluation by hundreds of consumers across multiple design performance indicators.
Comparative consumer preference vs. the prior design and competitive set.
Whether the design actually conveys the brand's intended message to its target shopper.
Memorability and noticeability at the moment of category selection. The shelf-attention score.
Emotional and rational alignment with the brand's positioning and the consumer's expectations.
Why It Matters
For agencies, a Designalytics Award is the ultimate proof point — evidence that your design work measurably moves product. The case study writes itself.
For brands, it validates the investment in great packaging design with real commercial data that resonates with buyers, investors, and leadership teams. It's the metric the CFO actually understands.
Free to enter as part of the DIELINE Awards 2027. Submit your redesign project through the standard entry process and indicate the Designalytics category at submission.
Supporting sales and consumer data will be requested from eligible entries — we will work with you and Designalytics to gather what's needed.
Submit Your Redesign →If your packaging redesign moved the numbers, prove it on the only packaging stage that asks for them.