Design for Good
The DIELINE Design for Good Award celebrates packaging and design that exists to create positive social or environmental impact — not just to sell a product. Discounted entry rate.
The Mission
Open to any packaging project or brand campaign supporting nonprofits, charitable causes, inclusion, positive behavior change, or broader social and environmental good.
Recognition the brand world doesn't usually offer — for work that exists to change something instead of selling something.
What Qualifies
The Design for Good track has no single product type. It has a single test: does the design exist to do measurable good?
Packaging designed in support of a nonprofit organization or charitable cause — fundraising packaging, awareness packaging, or product packaging where proceeds go to a cause.
Brand campaigns with a clear social or environmental mission — climate, equity, health access, or community building.
Cause-led packaging that puts impact before commercial outcome — including limited editions, benefit lines, and partnership SKUs.
Work that uses design to lift up communities, create inclusion, or drive positive change — through language, accessibility, or representation.
Design as Force
Design for Good winners are featured on DIELINE — the world's most visited packaging design platform — putting their cause in front of designers, brands, and decision-makers in 90+ countries.
See Past Winners →Who Should Enter
Who created a project with a charitable or social-impact mission — pro-bono or commissioned.
With exceptional packaging built around fundraising, awareness, or campaign work.
Whose packaging is built around a meaningful cause — climate, equity, health, or community.
Who led a social impact design initiative inside a larger organization.
The Award
1st, 2nd, and 3rd Place plus Merit.
Winners receive the full DIELINE recognition package — feature on DIELINE.com, exhibit at the DIELINE Winner Showcase, digital winner seal, and global press coverage.
Discounted entry rate so cost is never the reason a meaningful project doesn't get seen.
If you've built packaging or a campaign around a cause that deserves to be seen — submit. The work matters more than the budget did.