Categories · 19 Total
EVERY CORNER
OF CONSUMER
PACKAGING.
The DIELINE Awards 2027 celebrates excellence across every corner of consumer packaging and CPG design. For 2027 the competition is more comprehensive than ever: five new categories and significantly expanded subcategory depth. Entries may be submitted into multiple categories.
Five or fewer people, or under $500K revenue? Enter as an Independent for $335. Professional $445. Students and concept work $175. Entering five or more? Bulk pricing saves 10–20% →
Enter Now →5 new categories: Brand Worlds & Experiential · Functional Innovation & Accessibility · Retail, POS & Merchandising · Connected Packaging & Digital · Circular, Refill & Reuse. Expanded: Health, Beauty & Personal Care 4→7 subcategories · Food 7→9 · Beverage 10→11 · Home 5→7. Renamed: Brand Identity Systems (was Visual Brand Identity) · Emerging Brands (was Startup Brands).
Best of Category
EVERY GROUP.
ONE GLOBAL STAGE.
Winners are showcased at the DIELINE winner exhibition and featured on DIELINE, the world's most visited packaging design platform.
See the Prizes →For packaging that eliminates plastic through innovative materials or systems. Recognition for the entries that push hardest on material substitution, mono-material design, and plastic-free system thinking.
Learn More →Categories 7–19 · Specialty Tracks
SPECIAL CATEGORIES.
FULL RECOGNITION.
Scalable multi-SKU packaging systems. 4 subcategories: Food · Beverage · Health/Beauty/Wellness · Home/Shopping/Other.
For packaging that creates an immersive brand experience: collector sets, theatrical gifting, atmospheric launch packs.
For packaging that leads on usability and inclusive design: easy-open, ergonomic, accessible, adaptive.
For packaging created by internal brand or company design teams, across any eligible market.
For short runs, special releases, seasonal drops, and limited-time packaging.
For new market entrants, indie brands, challenger brands, and early-stage portfolio launches. CPG founders: this category was made for you.
For retailer-owned brands, private label, store brands, and exclusive retailer lines.
For packaging defined by premium materials, craft, and elevated experience.
For shelf-ready packaging, POS displays, merchandising systems, and retail theater.
For QR, NFC, AR, app-linked, and serialized connected packaging experiences.
For packaging that creates positive social or environmental impact. Discounted entry rate.
For co-branded launches, artist partnerships, and institutional collaborations.
The only packaging award based on actual retail sales data. Free to enter.
Special Awards
RECOGNITION BEYOND CATEGORY.
Category 20CONCEPT & STUDENT.
Dedicated competition for conceptual and student packaging design. Significantly reduced entry fees. Six thematic subcategories with full 1st, 2nd, 3rd Place and Merit at each level.
- 20aConcept Food
- 20bConcept Beverage
- 20cConcept Health, Beauty & Wellness
- 20dConcept Home, Shopping & Other
- 20eConcept Brand Systems & Connected Packaging
- 20fConcept Sustainability, Circularity & Luxury
SUBMIT YOUR
BEST WORK.
Entries may be submitted into multiple categories. Entering five or more? Bulk entry pricing takes 10% off every entry, 20% at ten or more. Now open. Holiday rate ends November 30.
Already started an entry? Pick up where you left off →
★ Holiday rate · ends November 30 · then prices rise.