About the DIELINE Awards
The DIELINE Awards is the world's most trusted competition for consumer packaging and CPG design. Since 2010, we have recognized the agencies, brands, studios, and designers that push packaging to its highest potential — creatively, commercially, and sustainably.
The Mission
Great packaging builds brands, drives sales, communicates values, and shapes culture. The DIELINE Awards exists to find it, celebrate it, and show the world what it looks like.
For 16 years we have been the global industry's most trusted mark of excellence — measured against the best from 90+ countries, judged by the world's most respected packaging design jury.
Who Enters
Agencies and studios entering client work. In-house teams at brands of every size. Independent designers and small studios. CPG founders. Students and concept designers. If your packaging is exceptional, you belong here.
See Categories →The Competition
Every entry is reviewed by a carefully selected global jury of packaging design experts, brand leaders, creative directors, and industry innovators. No judge may vote on their own work.
Judging is conducted by category, with specialists evaluating the work most relevant to their expertise. Entries are scored on Creativity, Marketability, Innovation, Execution, and On-Pack Branding.
The Recognition
Winners are featured on DIELINE — the world's most visited packaging design platform — exhibited at our annual DIELINE Winner Showcase in front of thousands of global industry professionals, published in the annual digital publication, and covered across DIELINE's global social channels.
All winners receive a custom digital seal and the opportunity to purchase a hand-crafted trophy designed by Jones Knowles Ritchie.
The Partnerships
Presented at our flagship industry event. Winners receive free entry into the iF Design Award 2028 with automatic second-round advancement. Our partnership with Designalytics makes the DIELINE Awards the only packaging competition based on real retail sales data.
See the Partners →The 2027 Competition
For 2027 the DIELINE Awards makes its most significant expansion in 16 years — five new categories, deeper subcategory recognition across Beauty, Health, Food, Beverage, and Home, a restructured Concept track, and an entry calendar that opens earlier and stays open longer than ever before.
Join brands, agencies, and designers from 90+ countries competing for the world's most respected packaging award.