DIELINE Awards 2027 · Categories
Every Corner of Consumer Packaging.
Twenty award categories. Specialist juries. Full place-and-merit recognition for every category, every market, every type of packaging.
Categories 01 to 06 — Markets
- Food — Best of Category awarded to the highest-achieving entry across all Food subcategories.
- Beverage — Best of Category — Beverage awarded to the highest-achieving entry across all Beverage subcategories.
- Health, Beauty & Personal Care — Expanded from 4 to 7 subcategories for 2027.
- Home, Shopping & Other Markets — Household, retail, e-commerce, and consumer products beyond food and beauty.
- Sustainable Design — Sustainable Food & Beverage; Sustainable Health, Beauty & Wellness; Sustainable Home, Retail & E-commerce.
- Plastic Free Innovation — Presented in partnership with A Plastic Planet. Plastic Free Innovation of the Year selected from the top entry.
Categories 07 to 19 — Specialty Tracks
- Brand Identity Systems — Scalable multi-SKU packaging systems.
- Brand Worlds & Experiential (NEW for 2027) — Collector sets, theatrical gifting, atmospheric launch packs.
- Functional Innovation & Accessibility (NEW for 2027) — Easy-open, ergonomic, accessible, adaptive design.
- In-House — For packaging created by internal brand or company design teams.
- Limited Editions — Short runs, special releases, seasonal drops.
- Emerging Brands — New market entrants, indie brands, challenger brands, early-stage portfolio launches.
- Private Label — Retailer-owned brands, private label, store brands.
- Luxury — Packaging defined by premium materials, craft, and elevated experience.
- Retail, POS & Merchandising Systems (NEW for 2027) — Shelf-ready packaging, POS displays, merchandising systems.
- Connected Packaging & Digital Experience (NEW for 2027) — QR, NFC, AR, app-linked, serialized connected packaging.
- Design for Good — Packaging that creates positive social or environmental impact. Discounted entry rate.
- Brand Partnerships & Collaborations — Co-branded launches, artist partnerships, institutional collaborations.
- Designalytics Effectiveness Award — The only packaging award based on actual retail sales data. Free to enter.
Category 20 — Concept & Student
A dedicated competition for student and conceptual packaging design, with significantly reduced entry rates. Open to pre-market work, student projects, and unreleased packaging concepts.