The Dieline Awards 2017 – Editor’s Choice: America Beer (Budweiser)

“There are few brands that conjure an image of Americana quite like Budweiser. And Summer 2016 was the most American Summer ever: the build-up to a Presidential Election, human achievement re-defined at the Olympics in Rio, the U.S. National Soccer Team winning the hearts of the nation at the Copa America Centennial. It was a time when our national identity was debated, re-evaluated and celebrated. Ultimately, the America packaging was about making an impossible-to-ignore statement: to literally hold America in your hand.”

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