“The client changed Allsorts product’s recipe because of feedback from customers. They wanted to redesign the package to highlight the new, more tasty selection of English Licorice.
The Allsorts liquorice itself carries so much visual potential that we decided to take advantage of that. We ended up visualising different variants with bright colours on deep black cardboard package. We used all four main package surfaces variating them with combinations of the liquorice shapes and colours. The shelf presentation has more visual impact when all four package surfaces are displayed.”