The Dieline Awards 2016 – Spirits: Smirnoff Ice

“Smirnoff Ice, the original iced citrus flavoured vodka drink has become one of the world’s leading brands in the pre-mixed market. However, the design had begun to look dated and inconsistent around the world and was seen as a ‘mini me’ of Smirnoff No. 21, using the same constrained symbols of military shields and Russian eagles.”

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