The Dieline Awards 2016 – Neenah Paper Award: Jack Daniel’s Single Barrel Whiskey

“We were commissioned by Jack Daniel’s to strategically redesign their premium ‘Single Barrel’ product line. The goal of the assignment was to more effectively communicate the handcrafted, meticulous process behind their Single Barrel whiskies through primary and secondary packaging, and to create a design system that anticipates and allows for future product innovations from America’s oldest registered distillery.”

Case Study