Dieline

The Dieline Awards 2016 – Best of Show: TÅPPED Birch Tree Water

“Although a traditional springtime drink in Finland and other parts of the world such as Canada, tree waters are a new concept to consumers in the UK. Clarity of product communication was therefore paramount. To create the birch water market in the UK, the brand needed to educate consumers, so innovative attention-grabbing packaging was vital.”

Case Study