Dieline

The Dieline Awards 2014 – WINE & CHAMPAGNE: WINE POUCH (R)EVOLUTION

“The challenge: how to overcome the negative image of wine sold in pouches or as a ‘bag in a box’, which is often synonymous with poor quality?

This was the question confronted by the creative agency REVERSE Innovation and winemakers GIGANTE: to develop a structural pack that appeals to a demanding but conventional audience.”

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