“In the 1940s, Cuba was the world’s biggest exporter of coffee, shipping 20,000 tonnes of beans every year. But then came the Revolution and with it a sure and steady decline in production. By 2012, Cuban coffee, once the world’s favourite, was on its knees, and it looked like nothing could save it.
Well, that was before Phillip Oppenheim – a former MP and card-carrying Cubaphile – got together with some old pals to restore Cuban coffee to its rightful place. He asked us to help with the branding, but we were so impressed, we ended up investing in the business and becoming partners, too.”