Dieline

The Dieline Awards 2014 – MULTI CATEGORY PRODUCT LINE: TESCO FINEST REDESIGN

“Tesco finest* is the one of the largest brand in the UK. The brand had not had a major re-designed since its launch in 1998.

The target audience of Tesco finest* are both those interested in the finer, best quality foods and those more traditional customers who are looking for an improvement on their daily choices for a special occasion or treat.”

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