Dieline

The Dieline Awards 2014 – MULTI CATEGORY PRODUCT LINE: MAKERS & MERCHANTS

“Horse has created the name, identity and packaging for a new brand offering an eclectic range of food and homeware. Each product was commissioned by a specialist artisan so it was important that the brand told a story of quality, craftsmanship and collaboration.

The brand name, Makers & Merchants, reflects the approach to product creation, while the strict colour palette and bold graphic style ensures a sense of family, but allowing the freedom to playfully reflect the personality of both the product and artisan behind it.”

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