Dieline

The Dieline Awards 2014 – DAIRY, SPICES, OILS, SAUCES, & CONDIMENTS: LURPAK SLOW CHURNED

“We were tasked to create a new addition to the Lurpak range – Slow Churned Butter. Typically seen as the perfect partner to good food, the opportunity was to build on Lurpak’s brand credentials and create a new brand that communicates the authenticity, taste and premium quality of the product in a modern way without risking it becoming niche.

The design celebrates heritage & brings to life an ‘everyday premium’ food experience – taking butter out of the fridge & putting it at the centre of the table.”

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