Dieline

The Dieline Awards 2012 – Wine & Champagne: Dearly Beloved

“This is a Californian red wine aimed at a younger wine-drinking crowd. We had a name but needed to get away from any marriage connotations. The brief was: do what you like. So we did. Total production was 30,000 cases and it sold out in six weeks. Range extensions are in development now.”

View entire design feature for Dearly Beloved