The Dieline Awards 2012 – Student: S’Monsters Packaging

“As part of the IOPP 48hr repack competition, my team created S’Monsters. Making s’mores often brings back memories of my boy scout days. We would sit around the campfire, drop a few flaming marshmallows in the dirt and tell stories while we all tried to act cool rather than scared. My team decided to take inspiration from campfire stories and bring that nostalgia into our packaging. We created 3 different characters who would represent different flavors of s’mores: Classic, Mint and Strawberry. Each character has their own unique attributes and personality.”

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