The Dieline Awards 2012 – Student: Re-Envisioning Auto Zone

“The objective was to rebrand and redesign Auto Zone’s packaging and identity. The rebranding and repackaging of Auto Zone encapsules a inviting experience with expressions of simplicity and professionalism. The craze of health and nutrition, was the driving force of the packaging concept; allowing Auto Zone to expand their user market through the redesign that encompasses these six key attributes: simple, professional, inviting, established, accessible and mobile.”

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