The Dieline Awards 2012 – Spirits: Bacardi 150 Anniversary Celebration Decanter

“Our challenge at Twelve was to design a perfect expression of the Bacardi company into a celebratory pack for the150th Anniversary of this established family business.

We chose El Coco, the original palm tree planted by Don Facundo Bacardi Masso’s son 150 years ago; the symbol of the Bacardi company’s heritage and Cuban roots. The liquid concept was ‘By the family for the family’ a concept that resonates with the celebration of the past and the anticipation for the Bacardi company‚Äôs future.”

View entire design feature for Bacardi 150 Anniversary Celebration Decanter