“Packaging to buzz about. B honey cachaça is a new Brazilian rum that blends sugar cane rum with honey and a touch of lime, creating a premium beverage from a common drink. The visual identity and branding of the rum was created by the U.S. office Pereira & O’Dell. Note the sophisticated bee design from body to capsule, pulling together the honey-colored beverage. The sleek black & yellow striped box doubles as a wine chiller to keep your cachaca chilled to crisp perfection for hours. It is ideal for both home and commercial use.
The liquor brand is co-founded by Formula 1 driver Nelson Piquet Jr. and friends, currently available in Brazil with a clear path to the US in 2012.”