The Dieline Awards 2012 – Home, Garden & Pets: NuBone

“While the nutrient bone is the most iconic health supplement in the pet industry, its packaging in the stores hasn’t been interactive well enough to communicate with customers; and the graphical elements of the packaging were not effectively communicating its flavors and ingredients. Furthermore, the most used material for bone packaging is plastic, which does not leave a positive impact on the environment.

The NuBone series is composed of four different flavors: beef, chicken, vegetable, and salmon; each flavor embodies an essential nutrient for a dog’s health: Protein, Calcium, Iron and Omega 3.”

View entire design feature for NuBone