The Dieline Awards 2012 – Home, Garden & Pets: Go! Pet Food Packaging System

“‘Created to put more life into your pet’ trumpets this product positioning, and the packaging brings this to life with action shots of real pets who eat GO! recipes, complete with heart-warming testimonials of health and revitalization. The package itself brings an ‘active lifestyle’ sensibility to the pet specialty store shelf with metallic foil, strong formula identification, iconography and specific call-outs for the recipes’ ingredients and benefits.”

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