The Dieline Awards 2012 – Food C: “löffle mich!” Cakes in Jars

”löffle mich!” means ”enjoy me with a spoon!”, and is the message of a savoury cake collection made in Austria. The idea was to create a cake label that puts you in good humour with its bright colours and exhilarating design.

Unlike other pre-prepared cakes, “löffle mich!” contains only fresh and natural ingredients and no artificial flavourings. The hand-crafted cakes are kept in glass jars to maintain the freshness of the product. A wooden spoon, fixed by the banderole, enables you to enjoy the cake immediately.

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