The Dieline Awards 2012 – Food C: Bardot

“Advanced Ice Cream Technologies, a boutique ice cream purveyor from Mexico, came to us with dreams of sharing their artfully crafted ice cream bars with America. Unfortunately, their name sounded more like an innovator in cold storage than an artisan iced confectionery.

Our goal was to create a name, identity and design system that conveyed the unparalleled decadence of their product, creating a sense of luxury, sensuality and desire.

Their product was delicious, our job was to make it beautiful.”

View entire design feature for Bardot