The Dieline Awards 2012 – Food B: Hortus Honey

“The concept of the drop of honey was chosen to reflect it’s pure essence. Communicating it as a precious product. Every single drop is valuable. The ball shaped bottle, once filled, is also very close in appearance to a honey drop. When placed In the inner box, the lid become invisible, for this reason the jar-ness (as a piece of packaging) is virtually disappearing. The idea of a drop of honey takes it over. The drop shaped die-cut is on both sides of the box, so the light can go through the jar.Consumers can see the exact colour and texture of the product.”

View entire design feature for Hortus Honey