The Dieline Awards 2012 – Electronics, Technology, Movies, CDs: Lou Reed and Metallica / Lulu

“Lulu is a musical collaboration between Lou Reed and Metallica, based on Frank Wiedekind’s Lulu plays from the early 1900s. In the plays, the main character, Lulu, is objectified by men in a brutal tale of sex, deception and murder. The packaging design reflected this delicate balance between humanity and soulnessness by melding the female form with that of a period-appropriate mannequin found in the Museum der Dinge in Berlin.

The packaging reflects this unique approach to music, in a distinct style that is not normally associated with either iconic artist. The concept extended beyond CD packaging to this limited edition deluxe set. The tube contains an oversized lyric poster and detachable folding CD case.”

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