The Dieline Awards 2012 – Beer: Austin Eastciders

“The client, a new hard cider company launching in Austin, TX, presented a brief to produce a bottle design capable of recontextualizing the entire cider category in America. The aim was to put cider back in it’s true context as the Original Drink of America, an historic beverage long overdue the kind of renaissance that craft beer and cocktail mixology have enjoyed in recent years. This called for a very striking brand style with a strong 1920’s feel, reminiscent of the Prohibition era when cider went from the most popular drink in the land to almost total obsolescence. The client also required the origination of an iconic company logo which would place the brand firmly within Austin’s retro americana design style.”

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