The Dieline Awards 2012 – Bath, Beauty & Health: Help Remedies Redesign

“For Help Remedies, a New York City based boutique pharma company, Pearlfisher refreshed the packaging and brand identity to visually strengthen the brand architecture. Taking the pharma world by storm, Help’s Take Less campaign is pushing forward a bold and unique message that less is more – less drugs, less dyes, less coatings. As part of the campaign, Pearlfisher refreshed the packaging for the existing range to the portfolio as well as well as extended the product range into a new sku to make the overall brand architecture more visually strong and to give the brand better stand out and immediacy of recognition.”

View entire design feature for Help Remedies Redesign